Paavis is a new category for the predictive business value of customer trust

We track the trust that converts, so businesses can focus on growth

Meet the team

Soren Muus

We’re a group of friends and former colleagues with decades of experience from growth marketing, data analytics and user research.

Elina, Theo, Soren, and Dustin all crossed paths while working in senior- and director positions at Avalara, Expedia, Nordstrom, and T-Mobile. And Thomas joined us from LEGO where he was leading user research.

Our Board of Advisors has a number of seasoned leaders from relevant industries, including Gavin Warrener; previously SVP at Qualtrics.

Trust is subjective, but not random.

We’ve all been building our careers around understanding customer expectations and what actually moves the needle on conversion.

After spending decades tracking data, we’ve developed a framework that closes the gap between customer intent and business revenue by identifying the trust signals that drive conversion.

Now that AI makes it possible to process that data at scale and with real precision, we finally have the tools to build what we always wanted: a platform that uses behavioral science, and business data to show where trust is built, where it breaks, and where investment will most likely improve conversion and revenue.

We’re excited to be building something genuinely new. Sign up and and join us early.